Close-ups on the historical photographs used in an ad for The Home Insurance Company, April, 1953.
This is part 3 of 3. Here is Part 1. (Full ad spread.) Here is Part 2. (First set of close-ups.)
I suspect the first illustration here may refer to the Great Fire of 1910, which occurred in Washington, Idaho, and Montana, burning over 3 million acres. That’s about the size of the entire state of Connecticut. “Great” is an understatement in this case.
Thanks to History.com, some illumination on the Welcome Home Parade given in New York City for General Pershing and the boys who fought for us in World War I.
Wikipedia’s entry on the Spirit of St Louis, the plane Charles Lindbergh flew on the very first non-stop flight from New York to Paris. The plane was so-called “in honor of Lindbergh’s supporters in his then hometown of St. Louis, Missouri.”
The 1939 New York World’s Fair was the first World’s Fair to focus on the future. The cone and ball on prominent display here are the Trylon and Perisphere. Please do read the article just linked, because it’s fantastic and I really wish I could have seen this. Sadly, neither structure exists anymore, as they were promptly scrapped so the materials could be used in the War Effort.
Which leads us neatly to the next image: The surrender of Japan. The headline on the sailors’ papers reads, “Tokyo Radio Says: JAPS WILL YIELD IF EMPEROR STAYS.”
Which also leads us neatly to the UN building in New York. The United Nations was formed in 1945 at the end of World War II.
Well, done, Home Insurance, for taking us on a trip through time, beginning with beauty and disaster both in the first shot, and ending with a modern hope for peace culminating from the worst war anyone had seen at this point. Give that ad firm a bonus.
In looking through these articles, I have failed to source the original creators of the illustrations and photographs used by the Home Insurance company. If I missed it, or if you otherwise know the sources, do let me know!
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